Skip to main content

The 4cs

We believe in the importance of understanding the 4Cs: Cut, Clarity, Color, and Carat. These four characteristics determine a diamond's beauty and value.


The cut of a diamond refers to its proportions, symmetry, and polish, which directly impact its sparkle and brilliance. A well-cut diamond reflects light from one facet to another and projects it through the top, creating a stunning display of sparkle and fire. At Pleasure Diamonds, we offer a range of cuts, from the classic round brilliant to the modern princess cut, each designed to enhance the diamond’s natural beauty and allure.


Clarity measures the presence of internal and external flaws, known as inclusions and blemishes, respectively. These imperfections are natural and unique to each diamond, like a fingerprint. The clarity grade, ranging from Flawless (no inclusions or blemishes visible under 10x magnification) to Included (inclusions visible to the naked eye), affects the diamond’s beauty and value. Pleasure Diamonds offers diamonds with a range of clarity grades, ensuring there’s a perfect diamond for every budget and preference.


Diamond color is graded on a scale from D (colorless) to Z (light yellow or brown). The less color a diamond has, the higher its value. Colorless diamonds allow more light to pass through, creating a dazzling sparkle. Pleasure Diamonds offers a range of diamond colors to suit every taste, from icy whites to warm yellows and browns, allowing you to choose the perfect hue for your unique style


Carat weight measures a diamond’s size, with one carat equaling 200 milligrams. While carat weight affects a diamond’s size, it does not necessarily determine its beauty or value. A well-cut diamond with excellent clarity and color can appear larger and more brilliant than a diamond of higher carat weight but lower quality. Pleasure Diamonds offers diamonds in a variety of carat weights, ensuring you find the perfect balance between size and quality for your budget and preferences.